Lehigh Valley Health Network

print, fundraising, print production, messaging, brochure

Building the case for a $100 million campaign.

 
In 2017 the Lehigh Valley Hospital Network (LVHN) launched the most significant fundraising campaign in its 100-year history — $100 million to advance its groundbreaking Cancer Institute, expand its Children’s Hospital, and serve surrounding communities with holistic, compassionate care. To demonstrate the opportunity, impact, and vision of the campaign, LVHN turned to Suka.

fundraising campaign suite of materials, including case statement and priority pieces, inside of a custom designed folder

The comprehensive and modular case for support placed patients and the impact of LVHN on their lives at the heart of the campaign. Following an initial discovery phase, Suka distilled down LVHN’s core promise and named the campaign “Visionary Care. Lasting Impact.” We wanted the campaign name to express LVHN’s goals to expand access for the community and focus on long-term health and wellness programs.

Inside flap of folder revealing an inspiring quote about the importance of philanthropy. The quote reads: "Philanthropy plays an instrumental role, underlying our relationships with patients, staff, the community and partners. It strengthens our institution by connecting those who an with those who need."

The Process

We conceived of a bold suite of materials that would share the vision of the campaign and illustrate to major donors the ground-breaking impact their support would have on the well-being of their loved ones and communities.

Case for Support

The campaign’s case statement provided background information on the Network and introduced its fundraising priorities. Data-driven information graphics and a multipage timeline were featured prominently to illustrate the impact LVHN has on patients’ lives and show the Network’s long-term commitment to transformative care.

Cover design for fundraising campaign's custom folder as well as case statement, both showing patient photography and the campaign title "Visionary Care. Lasting Impact."
Interior spread showing infographic with stats on the network and a map of hospital locations Illustrated map showcasing the locations of hospitals in the network and testimonials from satisfied patients
Priority Pieces

A secondary set of brochures provided more details of the campaign’s major initiatives and told deeply touching patient stories. Taken together with the case for support, these stories and graphics paint a comprehensive picture of how LVHN provides sustained, extraordinary care to the Lehigh Valley community.

Covers for three tri-fold brochure priority pieces: LVHN's Cancer Institute, Community Care, and the Lehigh Valley Children's Hospital
Tri-fold brochure design for the Children's Hospital priority piece Interior of Community Care priority piece with stats on patient care

The Result

The presentation of the campaign to high-level donors was a crucial design consideration for Suka. The modular nature of the campaign materials — housed in a custom-designed folder — allowed the fundraising team to use the pieces independently or together, working in different permutations to service a variety of donor segments. Both a presentation tool and a leave-behind, the suite of materials could easily accommodate supplementary information tailored to a particular donor as needed.

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