We are Suka. We create brands, strategy, design, content. We listen. We learn. And we love our clients. We may be located in SoHo (and wear black from time to time), but we leave our egos at the door. We’re unflappable, and nimble. And we don’t rest until we deliver extraordinary work.

about

capabilities

We create work that tells stories in ways that inspire.
For over 20 years, we’ve built trusted partnerships with an extraordinary roster of Fortune 100 companies, financial firms, nonprofit organizations, healthcare providers and higher learning institutions.

We limit the number of engagements we take so that we can go deep with the organizations we serve — uncovering insights and crafting stories to create uniquely compelling work.

Strategy

Our strategic approach guides everything we do. We explore brand, business and audience needs, uncover the essence of your organization, and create design that imparts meaning and inspires action.

Branding

Engaging, smart brands tell great stories. We seek the heart of an institution’s story and express it verbally and visually in ways that inspire. And we create a roadmap for you to maintain it over time.

Interactive + Motion

Websites to campaigns, motion to development, our interactive work combines content with cutting-edge design to yield solutions that meet business needs and user objectives.

Print

Capabilities brochures. Fundraising suites. Annual reports. Information graphics. Influenced by today’s highly visual culture, we create engaging print materials tailored to your needs.

Consulting

As quintessential problem solvers, we analyze your pain points and identify solutions to your brand, marketing, visual communication challenges to reveal opportunities and drive growth.

Photo + Video

If a picture is worth a thousand words, video speaks volumes. We bring strategic communication to life with imagery that inspires audiences. And by fusing content with design, we make good stories great.

philosophy

Be true partners.
We thrive on collaboration and the exchange of ideas. We listen for the context and nuance that transforms brands and businesses.

Keep promises.
Our work is on time, on budget. Our team communicates clearly so that progress and process are understood. And we stay engaged throughout the life of a project.

Deliver.
We help our clients spur interactions, build awareness, raise money, tell stories, move hearts, inspire people, get recognized, and drive results.

team

We’re an intentionally small team of brand strategists, designers, writers and business experts. (And we really do leave our egos at the door.) In addition, we bring in A-list partners (photographers, videographers, web developers, environmental designers…) as we need them.

team

We’re an intentionally small team of brand strategists, designers, writers and business experts. (And we really do leave our egos at the door.) In addition, we bring in A-list partners (photographers, videographers, web developers, environmental designers…) as we need them.

Susan grew up in the design business, working her way up to partner at AKM Associates, a leading New York City design studio founded by her father in 1963. In 1992, Susan struck out on her own, launching Suka with a fresh, next-generation approach to client relationships, brand stewardship, business strategy and graphic design. Twenty years later, Suka has evolved into a full-service firm integrating marketing strategy with award-winning creative solutions.

Susan has built successful, decades-long client relationships by consistently providing experienced insights and work that produces tangible results. In addition, she shares her passion for great communications and her experience running a woman-owned business at conferences and webinars, and has been featured in various industry publications.

She is an active member of New York Women in Communications, the Financial Women’s Association, National Investor Relations Institute, the American Institute of Graphic Arts and SoundBoard, and previously served on the board of directors of Women in Development. Susan and Suka have received American Graphic Design Awards and Creativity Awards, and been honored by inclusion in the Black Book AR100 and HOW Magazine.

Connect with her through EmailLinkedIn and Twitter.

Esteban comes to Suka with strong experience in branding, user interface design and communications. Prior to joining Suka, Esteban held posts at Graham Hanson Design and Catch24 Design, developing identity, web and environmental systems for the 9/11 Memorial & Museum, Cohen Design Centers, and RFR real estate.

As Suka’s Design Director, Esteban has led our strategy, design and development teams on projects for Travelers, Child Mind Institute, Liberty Mutual, American School of Bombay, KCSA, Healthcare Finance Group, Bank Leumi, and The Community Preservation Corporation, Mack & Co., among others. He works to keep our team engaged, hungry and excited by executing innovative design solutions that push limits and surpass expectations.

He earned his MS in Communications Design from Pratt Institute and focused his graduate thesis, “certifyD,” on design and certification. He remains active in numerous design associations and forums; and his work has been honored by the AIGA, Imprint, Behance, Print and the Indian Institute of Technology.

Connect with him through Email, LinkedIn, Twitter or Behance.

Alejandro joined Suka after years of working as a freelance designer in his native Puerto Rico and New York City. Before joining Suka Alejandro developed motion graphics, illustrations and editorial design for numerous clients including: Behance, 99U, and The Wall Street Journal.

After completing a BFA in Graphic Arts, he moved to NYC to pursue graduate studies at Pratt Institute, where he earned a Master’s Degree in Communications Design. Alejandro focused his graduate thesis on how the context of Puerto Rico shapes the practice of graphic design on the Island.

At Suka, Alejandro has imparted his dynamic thinking to our work with UBS, Bank Leumi, Mack & Co. and The Community Preservation Corporation, among others.

When he’s not obsessing over typographic details, Alejandro enjoys watching, playing, reading and talking about fútbol (soccer). He’s also a pretty good drummer.

Connect with him through Email, LinkedIn or Behance

Margot has eight years in the strategic marketing, education and nonprofit sectors. As a former public school teacher, Margot understands the importance of listening and collaboration, and translates her experience into articulate communications. Prior to joining Suka, Margot led branding, marketing and communications efforts at Scholastic, Wireless Generation and New Leaders. At New Leaders, she built and developed the organization’s first marketing and communications department.

Margot earned a BA in sociology from the University of Pennsylvania and a Masters of Education in early childhood education from Lesley University. She currently serves on the Junior Board for the Ovarian Cancer Research Fund.

Connect with her through Email, LinkedIn.

Myles joins Suka with a professional background in strategic partner development, research and sales. After working with a number of startups both in Brooklyn and Manhattan, Myles brought his marketing expertise in creative branding, print and digital media to Suka.

Myles earned his BA in philosophy from St. Lawrence University in Canton, NY—where he fell in love with the great outdoors. In his spare time, Myles enjoys hiking, live music, storytelling, and playing chess.

Connect with Myles on LinkedIn and Email.

Amabel brings over 14 years of marketing expertise in brands, digital media and entertainment to Suka. Prior to joining the team, she served as an independent marketing consultant for such clients as FutureWhiz Media, Scholastic Media, Dewdrop Digital and Qwanz. Amabel additionally spent 11 years at Scholastic developing marketing programs and driving growth for the company’s brands and interactive consumer products business.

Amabel earned a BA in English from Seton Hall University, where she also minored in Communications.

Connect with her through Email, LinkedIn.

 

Deborah has 25 years of writing experience in marketing, advertising and development, focusing on healthcare, higher education and the nonprofit sector. She specializes in developing brand strategy and creating marketing copy for all manner of print and web, including annual reports, advertising campaigns, branding/rebranding campaigns, capital campaigns, admissions materials and general capabilities content. Deborah has been a journalist, reporting for UPI wire service in North Carolina and Massachusetts, as well as freelancing for many publications, including The New York Times, Los Angeles Times and Working Woman. She has published two novels, Sylvan Street (Plume/Penguin, 2010) and The Boy on the Bus (Free Press/Simon & Schuster, 2003), and is currently writing a television pilot. She holds a BA in religion from Dartmouth College and an MFA in creative writing from New York University.

Connect with Deborah on LinkedIn.

Ryan joined the Suka team in 2012 after serving as a senior designer at Graphis, where his work included specialty publications, the company’s website and the annual lineup of Graphis books. Ryan earned his BA in graphic design from the School of Visual Arts in 2011, with a focus on 3D and print design.
Ryan’s thoughtful and targeted design approach can be seen in Suka’s work for UBS, Bank Leumi, Columbia Business School, The Community Preservation Corporation, Travelers, Fresh Air Fund and a.i.r. Harlem. With his diverse experience, Ryan’s craft has transcended the print medium and he has become integral to Suka’s growing interactive work.

Connect with him through Email, LinkedIn.

Patricia has over 20 years of professional experience in advertising, licensing, marketing and design. Prior to joining Suka, Patricia held leadership roles with Samsonite’s Global Licensing Division, Jordache Enterprises, Mensa Process, Blue Marlin and LMCA. She has led advertising and marketing efforts for several world renowned men’s and children’s brands, managed advertising and marketing campaigns and retail licensing efforts.

Patricia is a Philadelphia University alumna with a BS in Textile Design. She has an adventurous can-do spirit, and is always ready with business development ideas.

A huge health advocate, Patricia is a Reiki Master/Teacher and Registered Homeopath.

Connect with her through Email, LinkedIn.

Carole has been a writer and marketing strategist focusing on the financial services industry for the past 25 years. Throughout her career, Carole has planned and executed editorial strategies and core messages that are on brand and on target. This includes well-positioned and engaging client- and advisor-facing product launches, sales presentations and seminars, newsletters, annual reports, thought-leadership and research papers and other marketing communications. She is also a contributing writer for branded content on Forbes, Time and Fortune.com.

Carole earned a BA in English from Lafayette College in Easton, PA. She has received the Portfolio Award from the Financial Communication Society, an American Advertising Award, and the Matrix Award from Women in Communications.

Connect with her through EmailLinkedIn.

We’re always looking for outstanding talent, passion and work ethic to join our collaborative and hardworking team. If your creative mind doesn’t let you sleep at night, if you have brilliant ideas you want to see come to fruition, or if you’re a problem-solver at heart, let’s talk about working together. Email us at info@sukacreative.com and we’ll get back to you shortly.

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projects

view all
mack & co website
Travelers Insurance 2014 Annual Report
air nyc
wolf haldenstein
American School of Bombay - Responsive Web Design
HFG Healthcare Finance Group
Tenement Museum - Fundraising brochure
Child Mind Institute - 2014 Annual Report website
Liberty Mutual 2014 Annual Review
The New York Foundling
nyu stern school of business
New Visions for Public Schools | 2013 Annual Report
Pomona Capital - Branding & Collateral
Jewish Home Lifecare - Fundraising Campaign
J.P. Morgan - interactive
NYU Langone Medical Center - Capital Campaign
kcsa website
Western Connecticut Health Network - Campaign
Mack & Co.: Web Design
Visit Website

The Challenge

After launching in 2009, at the height of The Great Recession, Mack & Co. sought to turn the traditional asset management and wealth management model on its head. An update in messaging, image and market perception by existing and prospective clients was deemed necessary to better and more clearly articulate Mack & Co.’s proven value proposition, services and solutions to its Target Audiences.

The Solution

Animated icons, a distinct color palette and unique typography help convey Mack & Co.’s tailored service, personal approach and industry experience in a glimpse. Responsive web development with advanced interactive features help Mack & Co. showcase its work and stand out from the competition.

Deliverables

Copywriting, information architecture, visual strategy, responsive design, CMS development

Visit Website
Travelers Insurance: Web design
Visit Website

The Challenge

Having transitioned Travelers’ annual report online for the first time in 2013, Suka was tasked with enhancing the online experience, as well as a print companion, to achieve the look and feel of “understated confidence.”

The Solution

Custom illustrations, subtle animations and a minimal design approach translated the client’s classic brand into a streamlined responsive website that informs while exuding clarity and transparency.

Deliverables

Theme development, visual strategy, print design, information architecture, responsive design, development

Visit Website
a.i.r. nyc: Identity

The Challenge

Eager to grow awareness for its mission and profile, The Harlem Children’s Zone Asthma Initiative came to Suka to define a new identity that strongly and easily communicated purpose and impact. It was of utmost importance that the organization’s new brand identity be clear, succinct and accessible.

The Solution

Informed by research, Suka developed a.i.r—an acronym for Asthma Intervention and Relief. With the addition of simple hierarchy to represent its corporate structure (a.i.r nyc), the name easily extends to identify its programs by locations throughout the city in Harlem, Brooklyn and the Bronx. Coupled with the tagline, the new identity and logo offered a unique storytelling device in the printed brochures Suka developed.

Deliverables

Naming, tagline, visual strategy, copywriting, logo suite design, usage guidelines, design implementation

Awards

GD USA - American Graphic Design Awards

Wolf Haldenstein: Web design
Visit Website

The Challenge

Wolf Haldenstein Adler Freeman & Herz—a law firm with nation-wide recognition and a history spanning over a century—was not being truly represented online. Growing areas of practice and a renewed focus on their team required a new approach to content, user experience and visual design in their online presence.

The Solution

A robust responsive website showcases Wolf’s vast expertise and areas of service within the litigation landscape. Through commissioned photography, a contemporary design and a spotlight on their case triumphs, the new site preserves the firm’s history while building a path for the decades of success to come.

Deliverables

Content strategy, copywriting, information architecture, visual strategy, photography, responsive design, CMS development

Visit Website
American School of Bombay: UX Design
Visit Website

The Challenge

Facing stiff competition from both global and local international schools, the American School of Bombay needed to position itself as one of the best schools in the world, showcasing its ahead-of-the curve vision, rigorous educational approach and diverse student population in order to drive enrollment.

The Solution

Suka positioned this leading international school as the “School for the Future” and crafted messages articulating its innovative approach and vibrant community. We then created an inventive, visually driven site that brought the school’s values to life.

Deliverables

Brand strategy, positioning, messaging, content strategy, information architecture, visual strategy, responsive design

Visit Website
Healthcare Finance Group: Web design

The Challenge

Having recently been acquired by a parent company, Healthcare Finance Group looked to reinvent its website in an effort to build perception as a trusted, premier middle-market lender with deep expertise in financial and capital markets.

The Solution

A new website that highlights the firm’s culture and solutions helped solidify Healthcare Finance Group as the premier healthcare lender. Intuitive navigation, custom photography and smart visual design created a streamlined user experience that has elevated the firm’s digital presence.

Deliverables

Content strategy, copywriting, information architecture, visual strategy, photography, responsive design, CMS development

Tenement Museum: Campaign

The Challenge

The Tenement Museum required a highly effective fundraising piece to serve a critical role in accomplishing a multimillion-dollar capital goal. To meet the objective, the Museum needed the piece to creatively bridge past and present to make its story relevant today.

The Solution

A compelling brochure leveraging photographs of immigrants and restorations of their homes at the Museum in present day told the uniquely American story of immigration. The brochure captured the heart of the Museum’s story and inspired donors to engage at a deeper level.

Deliverables

Visual strategy, theme development, copywriting, design implementation

Child Mind Institute: Web design
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The Challenge

Child Mind Institute needed an annual report that communicated the growth of its programming while recognizing and inspiring donors to continue their support for the organization. Interested in measuring the report’s impact, CMI worked with Suka to make the complete transition from print to online.

The Solution

Led by the theme Change Makers, the online report shares 2013 highlights in the context of appreciating donors as true agents of change. Through compelling visuals, short stories and data, the annual report drove home the vital role that donors play in making the organization’s work possible.

Deliverables

Theme development, copywriting, information architecture, visual strategy, responsive design, development

Visit Website
Liberty Mutual: Web design
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The Challenge

Looking to build on the success of previous annual reviews, Liberty Mutual wanted to leverage the 2014 report not only to capture a global view of the year but also to tell a distinct story that offered timeless resonance for the company and its values.

The Solution

Through the theme Principled, Suka showcased Liberty’s commitment to company values and employees. A streamlined UX, minimal design and commissioned videos come alive in an engaging website.

Deliverables

Information architecture, visual strategy, video production, photography, responsive design, development

Awards

GD USA - American Web Design Awards

Visit Website
The New York Foundling: Messaging, design

The Challenge

Seeking to reinvigorate its brand within the New York City philanthropic community, The New York Foundling wanted to empower a new generation of donors to advocate the organization’s work through tools that inspire and engage.

The Solution

Following robust research, Suka positioned the organization and crafted key messages that informed the content of a targeted, visually compelling brochure.

Deliverables

Positioning, messaging, copywriting, visual strategy, design implementation

NYU Stern: Interactive report

The Challenge

NYU Stern wanted a fresh perspective for its printed annual report on philanthropic activities. The School sought to move the report online in an effort to highlight financial growth, honor the year’s donors and encourage future donations in a much more engaging and efficient way.

The Solution

Through a minimal design approach, Suka developed an online experience that showcases the impact of past and current donors while attracting a younger generation of patrons. The site’s impact was achieved by a combination of campus imagery, dynamic data and unobtrusive navigation.

Deliverables

Theme development, information architecture, responsive design, development

Awards

GD USA - American Web Design Awards

New Visions for Public Schools: Annual report

The Challenge

Through its annual report, New Visions for Public Schools (NVPS) wanted to illustrate how its work consistently impacts the lives of a diverse population of students in New York City. By ensuring access to high-quality education, NVPS prepares students for future success.

The Solution

To share the breadth of NVPS’s impact, Suka created an accordion-folded piece featuring richly illustrated student profiles. The front of the piece emphasized vision in action via profiles; the back presented the letter, financials and key information.

Deliverables

Theme development, visual strategy, copywriting, design implementation

Awards

PRINT - Regional Design Competition

Pomona Capital: Branding

The Challenge

Pomona Capital, a private equity firm, needed to elevate its brand perception from a small, niche boutique to a serious player in the primary, secondary and co-invest space. The firm sought to form a new identity and positioning that better reflected the company’s capabilities and depth.

The Solution

Following robust research, Suka created Pomona’s messaging, identity and tagline, “Our Insight. Your Advantage.” Building on this foundation, we created a website, brochures, stationery and an advertising campaign.

Deliverables

Brand audit, positioning, copywriting, visual strategy, logo design, tagline, usage guidelines, design implementation

Jewish Home Lifecare: Fundraising

The Challenge

Jewish Home Lifecare wanted to uniquely position itself as a thought leader and innovator to compel prospective donors to contribute toward a multimillion-dollar capital campaign. The materials for the campaign needed to communicate the urgency of elder care as well as the organization’s impact in advancing the health and dignity of New York’s seniors.

The Solution

Making the case for leadership support of Jewish Home Lifecare’s transformative vision of elder care, Suka created a sophisticated suite of materials that blends visual impact and emotion to inform donors and inspire their engagement with JHL’s ongoing work.

Deliverables

Theme development, visual strategy, copywriting, digital presentation, design implementation

J.P. Morgan: Digital marketing
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The Challenge

J.P. Morgan needed a multiphase, year-end campaign to educate advisors about the benefits of its 529 College Savings Plan. The materials had to remain true to the brand as well as reach a diverse audience of investors, finance professionals and consumers at large.

The Solution

Seeking fresh ways to reach and inform financial advisors, J.P. Morgan asked Suka to create landing pages and email templates for three waves of a marketing campaign. A system of icons helped to simplify the narrative and impart a contemporary visual appeal.

Deliverables

Visual strategy, page templates, icon system

Visit Website
NYU Langone Medical Center: Campaign

The Challenge

Embarking on one of its most substantial fundraising efforts, NYU Langone Medical Center required unique print and digital tools that could easily illustrate development plans for the campus and encourage donors to engage.

The Solution

With a focus on high impact, Suka created a brochure that presents NYU Langone Today and its ambitions for Tomorrow. Highlighting innovations in care, research and education through use of commissioned photography and architectural renderings, the piece featured the campaign’s bold vision and invited participation.

Deliverables

Theme development, visual strategy, copywriting, digital presentation, design implementation

KCSA: Web design
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The Challenge

Copy heavy and not mobile friendly, KCSA’s website failed to accurately convey the firm’s identity or range of services. Looking to attract new business and talent, the company sought content and visuals that more clearly supported its innovative mindset and industry-leading service offerings.

The Solution

Suka developed a website that captured KCSA’s diverse offerings and holistic approach. We devised a flexible website that showcased its energetic team, growing portfolio and rich, multi-industry expertise.

Deliverables

Visual strategy, messaging, information architecture, responsive design

Visit Website
Western Connecticut Health Network: Campaign
Visit Website

The Challenge

As the region’s premier patient-centered care provider, Western Connecticut Health Network (WCHN) required a suite of resources to communicate and raise funds toward a $50 million capital goal. To spur donations, the campaign needed an engaging hook to draw the audience into WCHN’s vision.

The Solution

Unifying the campaign with the theme Imagine Build Transform, Suka crafted a fundraising suite to articulate the network’s transformative vision and provide diverse partnering opportunities. We then took the campaign public via radio, online and print advertising, and direct mail.

Deliverables

Naming, branding, visual strategy, responsive design, development

Visit Website

clients

Image strategy update
Capital campaign materials
Annual report, marketing collateral, ads
Campaign materials
Annual reports (online and print), fundraising presentation
Naming
Annual report
Investor’s Report website
Digital presentation, visual assets, advertising
Annual reports (online and print)
Fund launches, video, brochures
Fundraising icons
Naming, messaging, identity, recruiting collateral, website
Messaging, branding, fundraising brochures
Annual report (online and print)
Fundraising brochure
Fundraising brochures, advertising
Naming, logo suite, stationery, brochure
Positioning, messaging, website
Annual reports, newsletters
Brochure, advertising
Viewbooks, fundraising, capital campaign, websites, event collateral
Book
Annual report, internal communications
Capital campaign materials
Logo, website, brochure
Fundraising brochure
Annual reports (online and print)
Website
Messaging, campaign theme, capital campaign materials
Capital campaign materials
Website landing page, e-marketing
Logo, website, capabilities brochure
Logo, website, annual report
Research, messaging, focus groups, fundraising brochure
Annual report
Capital campaign materials, annual fund campaign materials
Brochure
Messaging, branding, logo, website, capabilities brochure, advertising
Capital campaign materials, direct mailers
Logo, website
Fundraising materials, annual fund campaign materials
Social responsibility brochure
Environmental design
Annual reports (online and print)
Capital campaign materials, website, direct mailers, advertising campaign
Website
Fundraising materials

contact

suka creative studio suka creative studio suka creative studio suka creative studio

We’re always looking for ambitious clients and talented individuals. Get in touch and tell us what you’re working on.

suka creative
560 Broadway (@ Prince Street)
Suite 307
New York, NY 10012
Get Directions
212 219 0082
info@sukacreative.com


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